The Global Hub for Automotive Body Finishing innovators.

Benchmark. Learn. Connect with those shaping the future of automotive surface finishing.
September 16–17, 2026 
Hyatt Regency Shanghai Jiading | Shanghai, China
The Global Hub for Automotive Body Finishing innovators.
Attendees from the Automotive Industry
Attendees from OEMS
Subject-Matter Speakers

If you are looking for results, not just presentations — join us.

Register now to shape the future of paint manufacturing with industry leaders!

What two days at SURCAR ASIA deliver ?

  • Actionable ideas - improvements to the plant you can apply immediately
  • Global perspective - a clear view of where your operations stand against top-tier competitors
  • Strategic connections – forge meaningful business relationship with key industry players

If these questions sound familiar:

  • “How do we outshine other OEMs?”
  • “Which technologies should we prioritize?”
  • “Where do we find the right partners?”

SURCAR ASIA was built to answer them.

Who should attend?

This event is designed for OEM professionals in the following areas:

  • Paintshop Operations and Strategy
  • Manufacturing and Process Engineering
  • Paint Quality and Defect Prevention
  • Surface Treatment and Coating Materials
  • Automation, Vision, and Digital Inspection
  • Energy Efficiency and Decarbonization
  • Body-in-White and Multi-Material Integration

Why attend?

  • Learn from OEMs and suppliers who have solved the challenges facing the industry
  • Discover solutions that are production-proven, not pilot-stage and identify the right tech partners
  • Leave with frameworks that can be applied immediately
  • Benchmark your operation against the region's best 
  • Meet the OEM decision-makers who don't appear at typical trade shows
  • Connect with the engineers shaping Asia's quality standards.
  • Generate real business opportunities

Why partner with us?

  • Unrivalled visibility
  • Interactive brand showcase
  • Global alignment & recognition
  • Access to asia's paintshop decision-makers.
  • Market leadership positioning
  • Worldwide opportunities
  • Join the network of excellence

Join the companies already confirmed for SURCAR ASIA 2026

Join the SURCAR Community

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